Chilling Gossip at the e-Cooler
Email Cost, Risk Management No Comments »Ken Gartner filling in.
Rumors, urban myths, scams and other undesirable communiques have a remarkably long shelf life on the Internet. Periodically they get ‘rediscovered’ and disseminated as if they were hot news, worthy of everyone’s immediate interest. When this happens with an inflammatory email broadcast widely in a business environment, the results are, sadly, quite predictable. The message and its ensuing forwards and replies take on a viral spike initially, and periodically latecomers to the party add their 2 cents to reignite outrage, flame wars and general ill-will among the populace. Email takes rumor mongering and kvetching at the corporate water cooler to a new extreme.
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