Feeling the urge to check your Blackberry during meetings? Many people find this disruptive and disrespectful. One company, DDB Canada, is now implementing a penalty card system as found in soccer.

“Over the past year, I’ve become increasingly aware of and annoyed by staff who use their BlackBerries during meetings,” says Frank Palmer, chairman and CEO of DDB Canada. “Whether it’s done openly or covertly under the table, using a PDA during a meeting is completely unacceptable, disrespectful and hinders the progress of the meeting. While these devices are considered time-savers, they’re also extremely intrusive.”

Colleagues will show the yellow card to first offenders, followed by a red card for repeat misconduct. Receiving a red card results in the employee footing that month’s mobile services bill.

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